Winona Capek

Website Management, SEO, and Digital Performance

Hello! It’s nice to meet you!

I specialize in managing and optimizing websites with a focus on structure, performance, and search visibility. My work centers around WordPress environments, where I support both the technical and content sides of a site to ensure it functions well and aligns with how users search and engage online.

I’ve often been asked about my widely varied skill set. To explain, I should probably start at the beginning.

Early Focus

I started my career path in Computer Science, originally intending to write code for family-friendly video games. However, I took a web design class as an elective, learned HTML, and was immediately drawn to it. I left the private, four-year college I was attending and transferred to a technical school to pursue a path based primarily in web design and management.

I studied Visual Communications, where I developed skills in graphic design, including flyers, brochures, postcards, and other visual materials, along with a strong interest in photography. As part of that focus, I became experienced in electronic imaging, creating and editing visuals for print, web, and signage.

From there, I chose to focus more deeply on Web Development, where I built a strong foundation in advanced HTML and CSS, accessibility, and applying W3C standards.

Early Career and Hands-On Growth

After graduating, I continued building websites while expanding my HTML and CSS skills in real-world environments, including extensive work using Bootstrap. My first roles required me to function as a one-person marketing team, handling website design and development, graphic design, trade show coordination, and a wide range of supporting responsibilities. In one role, I also developed process documentation for a QMS system, which strengthened my ability to work within structured operational frameworks.

Through this hands-on experience, I developed practical skills in SEO, analytics, reporting, and content optimization, learning how websites perform not just from a design standpoint, but from a visibility and performance perspective.

Expanding Into Website Management and Optimization

Over the course of 10+ years, I have continued to build on this foundation, working across a range of website environments, from small business sites to larger, more complex platforms.

My experience includes:

  • Managing WordPress websites using builders such as Divi and Elementor
  • Creating and updating pages, modules, and site structure
  • Implementing SEO best practices, including metadata, internal linking, and content alignment with search intent
  • Working with tools such as Google Analytics (GA4), Google Search Console, and SEMrush to monitor performance and identify opportunities
  • Troubleshooting technical issues such as broken links, 404 errors, tracking inconsistencies, and general site performance concerns
  • Supporting content formatting and optimization for both traditional search results and AI-driven visibility

I’ve worked on a range of sites, including builder-based environments, custom WordPress setups, and large-scale platforms with hundreds of pages, which has allowed me to adapt quickly to different systems while maintaining consistency in structure and performance.

In addition to website-focused work, I have also added experience in email marketing, digital signage, teamwork, communication, and project management. I regularly analyze issues, provide solutions to leadership, and take ownership of implementation when needed.

Certifications

To formalize and expand on my experience, I obtained my certification in Digital Marketing Science from the University of Arizona. I am also certified in:

  • Google Ads
  • Google Analytics
  • HubSpot Email Marketing

Approach to Work

As a self-starter, I am comfortable taking ownership of projects and seeing them through to completion. I take a great deal of pride in meeting deadlines and maintaining consistency across the work I manage, whether that involves ongoing site updates, content implementation, or troubleshooting issues as they arise.

Website Experience

Additional WordPress projects available upon request.

I take a structured, hands-on approach to my work, with a focus on making sure improvements are not just recommended, but implemented in a way that supports long-term performance. If you’re looking for someone who can manage both the technical and strategic sides of your website, I’d be happy to connect.

Looking forward to hearing from you!

Education