Digital Marketing Consultant – Driftwood Digital Consulting
December 2025 – Present

Provide end-to-end digital marketing support with a focus on website performance, SEO strategy, and overall marketing alignment.

• Conduct audits across websites, content, and brand messaging to identify gaps and opportunities
• Perform SEO and keyword research to improve search visibility and content alignment
• Develop and implement Google Ads strategy aligned with business goals and organic search efforts
• Review and refine creative assets to ensure consistency across digital platforms
• Deliver strategic recommendations to support a more cohesive and effective marketing approach

Marketing Coordinator – Quality Testing
February 2024 – April 2025

Supported marketing operations through content coordination, internal communications, and campaign planning.

• Researched and identified upcoming business opportunities to support growth initiatives
• Built and maintained a structured social media content calendar and quarterly internal newsletter
• Increased engagement across internal and external channels through consistent content delivery
• Managed marketing inventory and tracked expenses to support budget oversight

Digital Traffic Manager – Aquent
December 2022 – November 2023

Managed project workflows and cross-functional coordination for digital and creative deliverables within a large-scale client environment.

• Oversaw scheduling, resource allocation, and delivery timelines for static and video projects
• Coordinated communication across designers and stakeholders in multiple time zones
• Supported workflow improvements through migration from SmartSheets to Workfront
• Ensured alignment between project timelines, deliverables, and stakeholder expectations

Digital Marketing Manager – Valleywise Health
May 2019 – July 2022

Led digital marketing and website initiatives for a large healthcare organization, with a focus on SEO, performance, and cross-platform alignment.

• Directed all website initiatives, including SEO, content updates, and technical functionality
• Implemented a holistic SEO strategy that increased site traffic and engagement
• Managed analytics, attribution, and KPIs to ensure accurate performance tracking and reporting
• Served as subject matter expert on web best practices, SEO, branding, and user experience
• Led vendor and stakeholder coordination to align digital initiatives across teams
• Directed the design, development, and launch of a SharePoint intranet, including full content migration
• Managed cross-functional digital projects, ensuring collaboration across internal teams and external partners

Marketing Manager / Specialist – Landmark / Empower PT
May 2017 – March 2019

Managed marketing efforts with a focus on website management, content strategy, and brand development.

• Built and maintained a WordPress website, supporting ongoing updates and content improvements
• Developed and executed a content calendar across blogs, newsletters, and social media
• Created audience personas to guide targeted marketing campaigns
• Designed print and digital assets to support a consistent brand identity
• Launched and maintained a recurring newsletter to support lead nurturing

Marketing Communications Specialist – NTA, Inc. (now ICC-NTA)
May 2014 – April 2017

Supported marketing communications through website management, content creation, and process development.

• Designed and managed a custom HTML website and implemented regular performance reporting
• Produced marketing collateral, trade show materials, and branded assets to support sales efforts
• Managed trade show program to drive lead generation and brand awareness
• Developed and maintained marketing process documentation to support QMS compliance
• Conducted audits of marketing processes to improve efficiency and consistency