Core Focus Areas
- Website Management and Optimization
- SEO and Search Visibility (SEO and SEM)
- Web Audits and Performance Analysis
- Content Strategy and Keyword Research
Website and Technical Skills
- WordPress Management (Divi, Elementor, custom configurations)
- Web Design and Development
- HTML and CSS (custom edits and structural adjustments)
- Technical Troubleshooting (broken links, 404 errors, tracking issues, site performance)
SEO and Analytics Tools
- Google Analytics (GA4)
- Google Search Console
- Google Tag Manager
- Google Trends and Keyword Planner
- SEMrush
- Ubersuggest
- AnswerThePublic
- SERanking
Platforms and Software
- CMS Platforms (WordPress, SharePoint, others)
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat)
- Microsoft Office (Excel, Word, PowerPoint)
- Google Workspace (Docs, Sheets, etc.)
- PageSpeed Insights
Marketing and Professional Skills
- Digital Project Management
- Cross-functional Collaboration and Communication
- Content Marketing and Social Media Marketing
- Email Marketing